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Marketing Manager, EU Digital at Remitly
London, GB

At Remitly, we help immigrant communities around the world send over $6 billion a year to their loved ones. Sending money is faster, easier, and costs less with our all-digital money transfer platform. Our vision is to transform the lives of immigrants and their families by providing the most trusted financial service products on the planet. At Remitly, your work has a direct and positive impact on people around the globe. Your work matters, every day.

Remitly is looking to hire a Manager, EU Digital Marketing to lead its growing paid social and search programs for Europe. While you will be responsible for the multi-million dollar budget for existing digital campaigns, the ideal candidate is an analytical leader who never settles for the status quo and is always in search of what’s next. You will use creative, analytical, and technical means to drive improvements to the entire funnel from impression to conversion. The primary focus of this role will be driving aggressive new global customer acquisition growth by leveraging all digital channels, including paid search and social. This role reports to the Director of Acquisition and works closely with the EU Business Teams on existing programs and new country launches. This person will oversee our EU digital agency relationship and partner closely with the other members of the digital marketing org.

This role requires the ability to move from strategy to tactics in an efficient way, as both will be required. 

Essential Functions:

  • Drive customer acquisition through digital channels for Remitly’s European marketing programs
  • Partner with the head of Go To Market for Europe on country launches, seasonal campaigns, and other core initiatives
  • Closely manage our European agency and execution of digital marketing programs
  • Use data from Google, Facebook, Remitly and 3rd parties to effectively target, expand, evolve and optimize the programs
  • Drive landing page optimization and other conversion optimization projects
  • Stay on top of industry trends and techniques, always looking for ‘what’s next’
  • Challenge, motivate, and inspire team members to achieve business results
  • Test new and emerging geographies and channels to unlock incremental growth
  • Balance budgets across geographies, platforms, and tactics while optimizing spend

What you should possess:

  • A Bachelor’s Degree or equivalent experience
  • 5+ years of experience in paid social or paid search marketing
  • 2+ years people management and agency experience
  • Deep knowledge of Google and Facebook’s Ad Platforms and 3rd party tools
  • Creative mind for innovative audience and creative testing
  • Strong analytical skills; intuitive grasp of data
  • Deep understanding of various attribution models and A/B testing to optimize channels for best results.
  • A desire to understand the customer and what will resonate
  • High energy, a can-do attitude with a willingness to do what it takes to get things done
  • An analytical and metrics-driven work style. You break down questions and concerns methodically to solve problems in an organized way.
  • Experience partnering across marketing, product, and technology to build and utilize tools to enable marketing at scale

Who We Are:

Remitly is an independent digital remittance company that transfers over $6 billion in annualized volume through its proprietary global money transfer network across Africa, Asia, Central, and South America. Its reliable and easy-to-use mobile app makes the process of sending money faster, easier, more transparent and less costly by eliminating the forms, codes, agents, extra time and fees typical of the traditional, century-old money transfer process. Remitly is backed by industry-leading investors, World Bank's International Finance Corporation (IFC), Naspers' PayU, Silicon Valley Bank, Stripes Group, DFJ, DN Capital, QED Investors, Trilogy Equity Partners, Bezos Expeditions, Founders' Co-Op, and TomorrowVentures. The company is headquartered in Seattle, with additional offices in London, the Philippines, and Nicaragua. For more information, visit remitly.com

Remitly is an Equal Opportunity Employer. Individuals seeking employment at Remitly are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

Remitly is an eVerify Employer.

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