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Opportunities

Digital Media Manager at Owlet Baby Care
Lehi, UT, US

SUMMARY: Owlet Baby Care is seeking a results-oriented Digital Media Manager to manage and measure our paid media. This is an essential role that is responsible for managing, monitoring, optimizing, and providing analysis across Owlet’s key marketing channels. The candidate will work closely with the Digital Marketing Director and the marketing team to manage paid media campaigns across Facebook, Instagram, Paid search, Amazon, and other ad platforms.

We’re looking for a candidate with proven experience on the agency side or within an in-house marketing team. The ideal candidate will also have experience with e-commerce operations. The ideal candidate will have the ability to work across various communication channels and will thrive when faced with new challenges.

PRIMARY RESPONSIBILITIES:

  • Manage paid media campaigns end-to-end including audience research, targeting, campaign strategy, ad creation, bid management, testing and optimization
  • Grow brand awareness, product consideration and conversion through Owlet’s paid media funnel within established budgets and CAC targets
  • Build measurement approach and align on goals for each stage of the paid media funnel
  • Build and execute an aggressive testing roadmap to drive growth and reduce CAC in paid media spend across Facebook, Instagram, YouTube, Adwords, Amazon and other platforms
  • Regularly analyze performance of creative, targets and campaigns to gain insights, make optimizations and provide recommendations to our brand content team to improve media content
  • Lead regular reporting of paid media performance
  • Provide direction to outside media agencies and partners
  • Collaborate with general management and distributers in Australia, Canada and Europe to transfer best practices and maximize the effectiveness of Owlet’s digital media globally

REQUIRED SKILLS AND QUALIFICATIONS:

  • College degree or equivalent experience
  • 5 or more years in marketing or e-commerce role
  • 3 or more years in a role using digital media to drive both growth and efficiency
  • Expertise in social media ad platforms including Facebook
  • Strong SEM background
  • Very strong analytical capabilities with ability to pull key, strategic insights from media engagement data
  • Strong reporting capabilities with expert-level command of excel and BI tools
  • Demonstrated ability to make sound business decisions that are informed by data and aligned with an overarching brand strategy
  • Works well in a fast-paced startup environment
  • Experience with a direct to consumer e-commerce brand is strongly preferred
  • International marketing experience is a plus
  • Demonstrated ability and willingness to make sound business recommendations and decisions.

EVALUATION CRITERIA:

Owlet employees participate in quarterly evaluations that include:

  • Performance feedback
  • Behavioral feedback
  • Training and development opportunities
  • Manager feedback

PERKS:

  • Flex Time
  • Paid Holidays
  • Benefits Package (Medical/LTD/STD/Life), Employer HSA Contribution
  • Competitive compensation based on experience
  • Product discounts

Owlet Baby Care, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.