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Opportunities

Director of Football Marketing at Vicis
Seattle, WA, US
VICIS means change, and we are setting the pace of innovation in sport categories like football–disrupting the decades-long status quo in head protection. At our core, we are a sports technology company that embraces human-centered design. We apply insights from medical research and advancements in engineering + materials science to better protect athletes and improve performance. 
 
The Opportunity
The Director of Football Marketing is a dream job at the intersection of marketing, innovation and sport. VICIS has reinvented head protection at every level of football with the ZERO1 and ZERO1 YOUTH helmets as well as the ULTIM cap for 7v7 and flag. The Director of Football Marketing will lead the charge to drive growth in the elite/varsity and youth football market and expand into all aspects of the game of football globally. This is a high responsibility, high growth and high tempo leadership position in a company striving for greatness.   
 
Lead all marketing for the VICIS football business and map go-to-market activities to the rhythms of product launches, sport moments, seasonal buying periods and overall business goals. This role sets strategic priorities, campaign + channel objectives and drives execution across the marketing mix. Football marketing at VICIS requires a diverse command of marketing disciplines: digital platforms, content strategy, brand creative, PR, event, sponsorships and influencer activations as well as inventive sales support and promotional programs. The company needs brilliant individual contributions, a strong commitment to collaboration with cross-functional partners and a belief in coaching and mentorship of emerging talent.

Core Responsibilities

    • Strategic Planning – Drive category strategic planning, budgeting and prioritization–setting quarterly and yearly operating plans.
    • Product Leadership – Partner closely with product management counterparts to help drive innovation agenda and new product go-to-market activations that keep VICIS growing in the category.
    • Functional Leadership – Lead football category marketing team, identifying and growing outstanding team members with clear roles and responsibilities, quarterly goals and personal development plans.
    • Innovation Leadership – Drive innovation and rigor at all levels: process improvements, communication and feedback loops, creating a positive culture of calculated risk taking.
    • Results Orientation – Set realistic, motivating goals, objectives and measurable results and deliver them.
    • Relationship Orientation – Develop strong external alliances that increase our impact and influence at the highest levels of the game.
    • Consumer Identity – Clearly identify customer and buyer needs, motivations and behaviors and apply insights toward planning and activation strategies.
    • Team – Work across disciplines and departments–motivating and collaborating effectively with operations, R&D, finance, product management and other company functions to drive success.

Requirements

    • 8-12 years relevant experience; marketing and/or brand management preferred
    • Knowledge of product development process and go-to-market activation
    • Proven track record of creating and activating successful product, consumer and channel strategies
    • Strong integrated campaign management experience
    • Strong writing skills and content planning combined with speed, flexibility and attention to detail
    • A demonstrated creative and operational marketer
    • A kind and thoughtful developer of emerging talent

Preferred

    • A passion for sport, digital innovation
    • Experience in the football category a positive, but not required
    • Experience supporting sales teams with materials, messages and programs