Do you want to be an integral part of growing the Enterprise business at a high growth startup?
Are you a creative can-do marketer who can think both short and long term?
Are you motivated about driving results and can be the champion of our business customers?
Then the Enterprise Marketing Lead role could be right for you.
Be the voice of the Enterprise customer across the company – engineering, content/coursework, sales, B2C marketing
Develop and maintain Enterprise positioning, messaging framework, value propositions, KPIs for success
Work with the CRO to develop strategies around key verticals, and create appropriate personas to use across marketing and sales efforts
Develop demand generation plans for 1) driving Enterprise leads & trials, 2) moving trials to paid, 3) expanding existing Enterprise implementations
Drive the tactics working cross-company to support goals across the full marketing mix: Ads, Social, Events, Nurture emails, Partnerships, PR, Analysts, etc
Create impactful storylines and content to drive top of funnel demand gen among Enterprise audience(s)
Support sales with key materials (e.g. whitepapers, presentations, case studies, landing pages…) to grow the Enterprise business
Build a scalable marketing processes and utilize the right tools to create repeatable plans and patterns
5+ years of experience in B2B marketing, preferably in SaaS environments
Experience @ startups a must, ideally matched with large-tech
Ability to create high quality content and presentations to support Enterprise efforts
Strong data analysis skills (usage of tools like Excel, Google Analytics…)
Experience across marketing tech options, working with CRM tools
Experience testing and running paid ad programs across Search and Social
Excellent written, verbal communications
Dedication to learn, work hard, and always improve
Educative provides online training courses for software developers to learn new technologies. Our platform includes pre-configured interactive environments. This allows learners to practice their new skills right away with no additional set up on their machines. The courses weave in quizzes and coding challenges that adapt the course content to the learner’s skill level, and the test code can even be deployed so the learner can see what they have built. This is a far cry from the all too common one-size-fits-all video monologues.