<link id='css--app'rel="stylesheet" href="/dist/css/app.min.css"> Opportunities – Trilogy


Enterprise Marketing Lead at Educative
Bellevue, WA, US

Do you want to be an integral part of growing the Enterprise business at a high growth startup?

Are you a creative can-do marketer who can think both short and long term?

Are you motivated about driving results and can be the champion of our business customers?

Then the Enterprise Marketing Lead role could be right for you.

Core responsibilities:

  • Be the voice of the Enterprise customer across the company – engineering, content/coursework, sales, B2C marketing

  • Develop and maintain Enterprise positioning, messaging framework, value propositions, KPIs for success

  • Work with the CRO to develop strategies around key verticals, and create appropriate personas to use across marketing and sales efforts

  • Develop demand generation plans for 1) driving Enterprise leads & trials, 2) moving trials to paid, 3) expanding existing Enterprise implementations

  • Drive the tactics working cross-company to support goals across the full marketing mix: Ads, Social, Events, Nurture emails, Partnerships, PR, Analysts, etc

  • Create impactful storylines and content to drive top of funnel demand gen among Enterprise audience(s)

  • Support sales with key materials (e.g. whitepapers, presentations, case studies, landing pages…) to grow the Enterprise business

  • Build a scalable marketing processes and utilize the right tools to create repeatable plans and patterns

Ideal candidate:

  • 5+ years of experience in B2B marketing, preferably in SaaS environments

  • Experience @ startups a must, ideally matched with large-tech

  • Ability to create high quality content and presentations to support Enterprise efforts

  • Strong data analysis skills (usage of tools like Excel, Google Analytics…)

  • Experience across marketing tech options, working with CRM tools

  • Experience testing and running paid ad programs across Search and Social

  • Excellent written, verbal communications

  • Dedication to learn, work hard, and always improve

Bellevue, WA

About Educative:
Educative provides online training courses for software developers to learn new technologies. Our platform includes pre-configured interactive environments. This allows learners to practice their new skills right away with no additional set up on their machines. The courses weave in quizzes and coding challenges that adapt the course content to the learner’s skill level, and the test code can even be deployed so the learner can see what they have built. This is a far cry from the all too common one-size-fits-all video monologues.