Director of Analyst and Media Relations - Mike Banic at Lookout
Boston, MA, US
Lookout is a cybersecurity company that makes it possible for individuals and enterprises to be both mobile and secure. With 100 million mobile sensors fueling a dataset of virtually all the mobile code in the world, the Lookout Security Cloud can identify connections that would otherwise go unseen -- predicting and stopping mobile attacks before they do harm. The world’s leading mobile network operators, including AT&T, Deutsche Telekom, EE, KDDI, Orange, Sprint, T-Mobile and Telstra, have selected Lookout as its preferred mobile security solution. Lookout is also partnered with such enterprise leaders as AirWatch, Ingram Micro and MobileIron. Headquartered in San Francisco, Lookout has offices in Amsterdam, Boston, London, Sydney, Tokyo, Toronto and Washington, D.C.
We are seeking a leader in analyst and media relations, who is able to drive strategy and engagement with industry influencers as well as business, technology and broad media. The ideal person is self-driven, has cybersecurity experience, knows the relevant analysts and reporters that cover cybersecurity, and has proven success in building collaborative relationships with them and their peers at work. This role reports to the Vice President of Marketing. We are looking for a bold leader who builds trust, is committed to excellence, puts customers first and is accountable.
Lead the strategy and execution for analyst relations
Collaborate with the strategy, product management and product marketing teams to create a plan to learn from analysts and influence them
Read, analyze and share reports published that are directly related to Lookout and its partner ecosystem
Communicate insights to appropriate stakeholders who can take action
Ensure consistent analyst engagement that it is an authentic two-way dialog
Develop personal rapport with analysts – people do business with people they like
Coach spokespersons on analyst interests and best practices to engage them
Use key themes from analyst reports as a way to frame news announcements (e.g., Zero Trust, CARTA)
Ensure analysts are kept abreast of Lookout (e.g., key partnerships, new customers, new threat discoveries, research)
Set and deliver KPIs to achieve a strong balance of coverage in broad (e.g., USA Today), business and tech publications, as well as print, digital and broadcast media.
Coordinate with peers for input into media strategy
Theatre marketing leaders provide insight into how PR and social media can drive awareness relevant to campaigns
Product marketing develops content including original research reports that can be leveraged for engaging the media
Research team publishes original threat discoveries that can be used to broad pitching or garnering in-depth exclusive coverage (e.g., Monokle)
Communicate the strategy and drive execution with worldwide PR agencies
Create a collaborative environment with the agencies and members of the Lookout team to increase the breadth and depth of media coverage
Lead the development of creative media pitches
Develop spokespersons and provide media training as needed
Provide quarterly internal reports on media and social media performance.
7+ years of marketing communications for technology SaaS companies with direct responsibility for either media and/or analyst relations
Previous experience at a cybersecurity company. A passion for enterprise technology, particularly around endpoint security, mobile and cloud
Proven success developing strong analyst relationships, delivering winning placement in analyst reports, and running a global PR program that produces strong coverage
Experience working with top industry analyst firms including Gartner, Forrester and IDC
Past results driving coverage in top-tier business, tech and broad media including print, digital and broadcast.
Proven ability to build senior executive relationships, handle senior spokesperson preparations, and create engaging experiences for analyst and reporters
A self-starter and independent-thinker who is able to work in a fast-paced, rapidly changing environment
A collaborative team player with strong interpersonal skills who can effectively work with multiple stakeholders across the organization
Excellent written and verbal communications skills
Demonstrate strong listening and information gathering skills for uncovering and defining deliverables and outcomes.