<link id='css--app'rel="stylesheet" href="/dist/css/app.min.css"> Opportunities – Trilogy

Opportunities

Email Marketing Manager at Educative
Bellevue, WA, US

Are you a builder? Do you want to be an integral part of the marketing engine at a high-growth startup? If you are a creative can-do marketer who loves building campaigns, measuring their success and then optimizing based on the results, then we’d love to talk more to you. This role requires a blend of marketing ops, automation, copywriting, and data analysis to take our brand new HubSpot instance and help us run the ball down the field.

Core responsibilities:

  • Own and operate our HubSpot Marketing instance. Work closely with members of the sales team to help with our Sales Hub instance, as needed
  • Work with the head of marketing to set a global strategy for 1M+ contacts
  • Write engaging, segmented weekly marketing emails to drive traffic around course launches
  • Write and configure automated nurture campaigns for different audience segments to drive key behavior
  • Continuously refine email marketing approach to improve key metrics including open rate, click through rate, and revenue from emails
  • Write engaging, segmented weekly marketing emails to drive traffic around course launches
  • Review all transactional emails and update as necessary to ensure consistency and professionalism
  • Develop scorecard KPIs and monthly reporting metrics
  • Ensure emails follow industry privacy policies and best practices
  • Provide copywriting support as needed in other areas of the team

Ideal candidate:

  • 3-5 years of experience managing email marketing for a technology company. Fast paced startup experience a plus.
  • 1-3 years of experience using HubSpot.
  • A passion and for writing compelling, customer-facing copy
  • Proficiency with email or marketing automation software and techniques (e.g. HubSpot, ActiveCampaign)
  • Hands on experience with HTML and CSS
  • Knowledge of Google Analytics
  • Strong project management skills
Location
Bellevue
Job typeFull-time
Visa sponsorshipNot Available
Experience3+ years